NewStrides – Wishabrand

Education / Study Abroad (UK & International)

Full-Funnel Social & Lead Generation Strategy — Study Abroad Brand

Building a 60,000+ Community That Generates 150+ Quality Leads Every Single Month

Social Media Management
Meta Ads, Google Ads
Community Building
Lead Generation

ABOUT THE COMPANY

Newstrides is a study abroad consultancy specialising in helping Indian students navigate applications, admissions, and relocation for universities primarily in the United Kingdom, with an expanding portfolio of international destinations. In a crowded and trust-sensitive category, Newstrides had built genuine credibility — but needed a digital strategy that could scale that credibility into a consistent, high-volume lead pipeline.

Wishabrand has been managing Newstrides' social media and digital advertising portfolio for over 18 months — making this one of the agency's longest and most comprehensive ongoing client relationships.

PROJECT TIMELINE

18 Months (ongoing)

TARGET AUDIENCE

Indian students planning to study abroad, primarily in the UK

THE GOAL

Build a strong, trusted community of prospective study abroad students on Instagram
Generate a consistent pipeline of 150+ quality leads per month through organic and paid channels
Scale Newstrides to a recognisable authority in the India-to-UK study abroad space
Manage INR 5.8 lakhs in advertising budget with demonstrable ROI
Sustain consistent growth and engagement over an extended 18-month partnership

THE RESULTS

Instagram community built over 18 months

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Quality leads generated every month

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Milestone followers achieved

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Ad budget managed (INR)

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Newstrides now has one of the most engaged study abroad communities on Instagram in India — a 60,000+ strong audience reaching millions of students every month. The 150+ qualified leads per month represent a consistent, reliable business pipeline that has been sustained and continuously improved over the 18-month partnership.

The combination of organic community building and precision paid advertising across Meta and Google has created a full-funnel digital presence serving Newstrides at every stage of the student decision journey — from first scroll to booked consultation.

THE CHALLENGE

Highly competitive category — dozens of consultancies compete for the same student audience
Trust is the primary purchase driver — students and parents need deep confidence before sharing personal information
Lead quality matters as much as lead volume — attracting genuinely interested, qualified students is essential
Content must be both educational and emotionally resonant — practical information combined with aspirational storytelling
Paid campaigns across Meta and Google required tight budget discipline and continuous optimisation over a long duration

THE SOLUTION

Long-Term Community Strategy

Rather than chasing short-term engagement spikes, Wishabrand built Newstrides' digital presence on a foundation of sustained community value. Over 18 months, the Instagram page grew to over 60,000 followers — a community of students, parents, and education aspirants who actively follow the brand for guidance, inspiration, and practical information on studying abroad. The 50,000 follower milestone — achieved two months before this case study was published — was a significant marker in a category where community trust directly influences purchase decisions.

Content Strategy for a Trust-Sensitive Category

Content was designed to serve the full decision-making journey of a prospective student — from initial curiosity to confirmed application. This included university spotlights, visa guidance, student testimonials, life-in-the-UK content, deadline reminders, scholarship information, and career outcome stories. Every content pillar was chosen to answer a real question students were actively searching for — building the page into a trusted resource, not just a promotional channel..

"EstimateAl cut our estimating time by 70% while actually improving accuracy. We're winning more bids and our margins have increased because we can respond to more opportunities."

Michael Richardson

Chief Estimator
Richardson Construction Group

THE METHODOLOGY

Phase 1: Audit & Onboarding — Platform audit, persona research, content pillar framework, ad account setup

Phase 2: Content System — Monthly calendar, educational content library, testimonial pipeline, UGC strategy

Phase 3: Paid Scale-Up — Meta campaign structure, Google Search setup, A/B testing of lead form vs landing page

Phase 4: Optimisation Loop — Monthly performance reviews, budget reallocation, creative refresh cycles

Phase 5: Community Mi

THE CONCLUSION

Newstrides represents Wishabrand's capability in long-form client partnerships — where real value compounds over time, not just in a single campaign win. The 18-month engagement has produced a community, a lead engine, and a brand authority that will continue to deliver returns long beyond any individual campaign.

In a trust-sensitive, high-consideration category like study abroad, consistently showing up with relevant, credible, and emotionally resonant content — month after month — is what separates brands that grow from brands that stagnate. Wishabrand delivered exactly that for Newstrides.

This case study also demonstrates Wishabrand's ability to manage significant advertising budgets with discipline, balance organic and paid strategies intelligently, and sustain exceptional performance over an extended engagement window.