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COMMERCIAL FABRICS AND INTERIOR TECH
Brand Launch & AI App Lead Generation via Meta
The journey from Zero Visibility to 10,000 Followers & 8-10 Qualified Leads Daily
  • Social Media Strategy
  • Meta Ad Campaigns
  • Influencer Marketing
  • UGC Content
ABOUT THE COMPANY
Response Fabrics is a commercial fabric and upholstery manufacturer serving B2B clients across the architecture, interior design, and furniture manufacturing space. Their second-generation leadership introduced a significant technological innovation — the AI Fabric Visualizer App — a tool that allows clients to instantly visualise how fabrics will look on any furniture piece or commercial project in real time.
This was a genuinely differentiated product in a traditionally offline, relationship-driven category. But it had zero digital presence and no strategy to reach the right audience.
PROJECT TIMELINE
3 Months
TARGET AUDIENCE
Architects, Interior Designers, Furniture Manufacturers, Commercial Contractors
THE GOAL
  • Build a credible and engaged social media presence for Response Fabrics as a brand
  • Create a dedicated digital identity for the AI Fabric Visualizer App as a standalone product
  • Drive consistent, qualified B2B leads through Meta advertising
  • Establish Response Fabrics as a credible authority in commercial fabric and interior tech
THE RESULTS
Followers gained in 3 months
0 +
Qualified B2B leads consistently
8- 0 /day
Consistent lead streak maintained
0 Days
Ad budget scaled on ROI
0 %
The Response Fabrics brand page grew from zero to over 10,000 followers within three months — a strong result in a niche B2B category where audience building typically takes far longer. More critically, the AI Fabric Visualizer App page began generating 8 to 10 qualified leads every single day, consistent for over 45 days at the time of writing.
Lead quality was client-verified as genuine professionals — architects, interior designers, and commercial contractors. The campaign ROI was strong enough to justify scaling the monthly ad budget from INR 30,000 to INR 1,15,000.
THE CHALLENGE
  • Zero social media presence — both the brand and the AI app were starting from scratch
  • Highly specific and niche B2B audience: architects, interior designers, furniture manufacturers, commercial contractors
  • No awareness pipeline or lead generation system for the AI Fabric Visualizer App
  • Generic content approaches unlikely to resonate with a technical, professional buyer
THE SOLUTION
Dual Page Architecture

Wishabrand designed and executed a two-page strategy — one Instagram/Facebook page for Response Fabrics as the parent brand, and a dedicated page specifically for the AI Fabric Visualizer App. This allowed each page to speak directly to its audience: brand awareness and B2B credibility on one, and product-led demand generation on the other.

Influencer Marketing

Wishabrand identified and onboarded relevant influencers within the architecture and interior design community — creators whose audiences were precisely the professionals Response Fabrics needed to reach. These collaborations provided authentic third-party endorsement and extended brand reach into niche professional communities.

UGC & Short-Form Content

A library of UGC and short-form video content was produced to demonstrate the AI Fabric Visualizer App in action. Content was designed for professional audiences — showcasing practical applications, project walkthroughs, and real-world use cases rather than generic promotional material.

Meta Ad Campaign Execution

A structured Meta advertising campaign was built from zero, starting at INR 30,000 per month. Campaign targeting was precision-tuned to reach architects, interior designers, and commercial procurement professionals. As performance data validated the approach and lead quality was confirmed, the ad budget was scaled to INR 1,15,000 per month — a 283% increase in investment backed by ROI.

"EstimateAl cut our estimating time by 70% while actually improving accuracy. We're winning more bids and our margins have increased because we can respond to more opportunities."
Michael Richardson
Chief Estimator
Richardson Construction Group
THE METHODOLOGY
  • Phase 1: Research & Setup — Audience persona mapping, competitor audit, dual page creation, content framework
  • Phase 2: Content Launch — UGC production, influencer onboarding, short-form video rollout

  • Phase 3: Paid Amplification — Meta campaign build, A/B testing of creatives and targeting
  • Phase 4: Optimisation & Scale — Budget scaling based on lead quality data, creative iteration
THE CONCLUSION
Response Fabrics had a genuinely innovative product that needed the right audience to know it existed. Wishabrand's dual-page strategy, targeted influencer partnerships, UGC-led content, and data-driven Meta campaigns created a lead generation engine that continues to deliver measurable business results.
This project demonstrates Wishabrand's ability to operate in B2B environments with niche professional audiences — building organic credibility and paid performance simultaneously, from an absolute zero base.
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